Andersons Septic Service Growth and Acquisition Story
Andersons Septic Service partnered with Phaser Marketing to grow their online performance. That growth did more for them than fill the calendar. It helped put them in a position to acquire a second company, Ridgefield Septic.
The Challenge
Wilson & Sons needed their local search presence to do more than get seen; it needed to generate calls. The team wanted to increase inbound call volume from local search, convert their Google Business Profile visibility into direct leads, and build a reliable pipeline of qualified service requests instead of relying on visibility alone.
The Approach
Over the last year, our team focused entirely on strengthening Andersons Septic Service’s online foundation and performance. We launched link building efforts targeted at the homepage to address its underperforming domain authority, fixed broken links across the site to recover lost traffic, and cleaned up the technical setup behind the scenes so search engines could read the site accurately. Our audits found the existing page copy already had a solid structure, so we put our effort where it counted instead of rewriting content that did not need it. We also run regular Google Business Profile posts targeting the low ranking keywords surfaced in our reporting.
The Result
The results speak for themselves. Organic traffic to andersonseptic.com grew by more than 105%. AI-powered answer engines cited Andersons Septic Service 177 times this year, a visibility channel where the company previously had little presence. Their reputation grew alongside their reach: reviews climbed from 154 to 238, all five stars, an increase of 54.55% in a single year.
That growth translated into real revenue, and Andersons Septic Service put it to work. They acquired a second company, Ridgefield Septic, something that was not even on the table when this partnership started. Once the acquisition was underway, our team supported the digital side of the transition with a new website, branding, and logo for Ridgefield Septic. We also developed an SEO strategy designed to help the two brands reach distinct audiences without competing against each other.
What began as a plan to grow one company now supports the next chapter for two.
Conclusion
Andersons Septic Service is proof of what happens when technical SEO and real business strategy work together. We did not just fix broken links and update a sitemap; we helped a fourth generation family business grow into a two company operation without losing the trust that got them there. That is the kind of work our team brings to every septic, landscaping, and excavation client on our roster.
Brian Andronaco
“5 stars isn’t even close to enough to describe our experience with Phaser Marketing. We’ve gotten roughly 140 new customers, along with countless compliments on our website. After just 6 months, we skyrocketed in Google searches, with our keywords reaching the areas we wanted to target.
We’re a small, family-owned septic business, and Phaser has never pushed us in a different direction. They simply helped us capitalize on what we already had. Their dedication, responsiveness, and drive to help us succeed are unreal.
If you want to succeed, don’t look anywhere else than Luke and his team at Phaser Marketing.”
Ready to get started?
If your business is ready to grow online, or you are navigating a big transition like an acquisition or a rebrand, our team at Phaser Marketing can build the strategy to get you there. Contact us today and find out what a customized plan could do for your business.