As the construction industry continues to grow and evolve, so too must the way construction companies market their brand. Word of mouth advertising will ALWAYS be the best form of marketing. What we are seeing in this day and age, is that construction companies are wanting to round out their business by also showing up online! It will only help your business and strengthen those word of mouth referrals if your business has a clean website, consistent social media, and an effective brand that engages online with the community, builders, clients, and more! In fact, construction companies can use digital marketing to reach a wider audience, generate interest from future employees, stand out in their community, generate leads, and tell their story online. In this guide, we’ll take a look at the many reasons why construction companies should embrace digital marketing.
1. Reach Out to New People
If you’re company is not leveraging the internet, you’re missing out on a huge opportunity to reach new people. Construction is a notoriously local industry, which means that most of your customers are likely to be people who live in your area. There are also a ton of people that you can reach for other reasons outside of sales. Many construction companies make the mistake of thinking digital marketing is only for leads which is false. Brand awareness and online visibility can help you take that next step.
With the help of digital marketing, you can also reach people who live outside of your area. For example, if you’re a construction company in Los Angeles, you can use digital marketing to reach people in San Diego, San Francisco, or even New York!
2. Cost-Effective Marketing Approach
One of the biggest benefits of digital marketing is that it’s relatively inexpensive. Compare that to traditional marketing methods like print advertising, which can be very expensive, and it’s easy to see why digital marketing is such an appealing option for construction companies.
For example, it costs far less to run a digital marketing campaign than it does to run a television or radio campaign. Additionally, you can track the results of your digital marketing campaigns in real time, which allows you to make changes on the fly to improve your results.
3. Marketing with Measurable Results
With digital marketing, you can track your results and see exactly how effective your campaigns are. This is in contrast to traditional marketing methods, which can be very difficult to measure.
For example, let’s say you run a print ad in a local construction magazine. It’s difficult to know how many people actually saw your ad, let alone how many of those people were actually interested in your company.
With digital marketing, on the other hand, you can use tools like Google Analytics to track how many people see your website, how long they stay on your site, and what they are doing there.
There is nothing wrong with traditional forms of advertising, we just use digital marketing to enhance your business!
4. Targeted Marketing
In recent years, more and more companies have been turning to digital marketing for many reasons. One major advantage it offers is that it allows you to target your marketing efforts to a very specific audience. This is possible because of the vast amount of data that is available online.
For example, Facebook allows you to target your ads to people based on their interests, demographics, and even their location. This means that you can be very specific about who sees your ads, and you’re more likely to reach people who are actually interested in your product or service.
5. Stay Ahead of the Competition
Digital marketing can help you stay ahead of the competition. Construction is a competitive industry, and you need to do everything you can to stay ahead of your competitors. For example, you can use search engine optimization (SEO) to make sure that your website appears at the top of search engine results pages. You can also use pay-per-click advertising to drive traffic to your website.
Looking at all these reasons, there’s no question that construction companies will benefit greatly from digital marketing. By doing so, they will be able to reach a wider audience and generate more leads. Additionally, they will be able to better track their marketing efforts and have that omipresence approach. If you’re still not embracing digital marketing as part of your campaign strategy, then now’s the best time to do it.
If you’re looking to take that next step up, you need to partner with a team who knows how to effectively market your business online. This is where Phaser Marketing comes into play. We are a team of experienced digital marketing experts serving the construction industry. When it comes to construction marketing for 7 or 8 figure excavation companies, we are the ones to call. Whatever it is you need to do to market your business online, we’ve done it and we’ve got you covered, so you can focus on growing your business. Contact us today to learn more about hiring our team.