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Construction Industry Marketing: 10 Tips to Get Seen Online

Construction companies have long lagged behind other industries when it comes to having an effective web presence, but that is changing. More and more construction companies are realizing the importance of having a strong online presence, and are taking steps to improve their web presence. There are several ways construction companies can build a strong web presence. Here are 10 of the most important strategies companies can follow:

1. Define Your Target Audience

The first step in building a strong web presence is to define your target audience. Who are you trying to reach with your website? What needs do they have that your company can help with? Once you have a good understanding of your target audience, you can start to create content and design your website with them in mind.

2. Create a User-Friendly Website

Your website is often the first impression potential customers will have of your company, so it’s important to make sure it makes a good one. Your website should be designed with your target audience in mind and should be easy for them to use. Make sure your website is mobile-friendly and easy to navigate. Use clear and concise language and avoid using jargon.

3. Get Listed in Online Directories

There are several online directories that list construction companies, such as Google My Business, Yelp, and Angie’s List. Getting listed in these directories can help potential customers find your company when they are searching for construction services online.

4. Claim Your Google My Business Listing

If you haven’t already, be sure to claim your Google My Business listing. This is a free listing that allows you to manage how your business appears on Google Search and Maps. Claiming and optimizing your listing can help potential customers find your company when they are searching for construction services online.

5. Optimize Your Website for Mobile

More and more people are using their smartphones and other mobile devices to access the internet. It’s important to make sure your website is optimized for mobile devices. This means your website should be designed to be easy to use on a small screen and should load quickly.

6. Create High-Quality Content

One of the most important things you can do to improve your website is to create high-quality content. Content is the fuel that powers your website. If you don’t have high-quality content, your website will be less likely to rank well in search engines and attract visitors.

7. Promote Your Website on Social Media

Social media is a powerful tool that can be used to promote your website. If you’re not using social media to promote your website, you’re missing out on a lot of potential traffic. Make sure you’re active on social media and that you’re sharing your content with your followers.

8. Pay Attention to Your SEO

SEO is the process of optimizing your website to rank well in search engines. If you want your website to be successful, you need to pay attention to your SEO. There are several things you can do to improve your SEO, including keyword research, link building, and creating high-quality content.

9. Encourage Reviews

Reviews can be very helpful in improving your website. Positive reviews can help your website rank better in search engines and attract more visitors. If you have a business website, you should encourage your customers to leave reviews. You can do this by including a link to your review page on your website or by sending follow-up emails after a purchase is made.

10. Use Google Analytics

Google Analytics is a free tool that can be used to track the traffic to your website. Google Analytics can be very helpful in understanding where your visitors are coming from and what they’re doing on your website. If you’re not using Google Analytics, you’re missing out on a lot of valuable data.


There are many ways to increase your visibility online. The key is to experiment with different strategies and see what works best for your business.

If you need help taking your construction company to the next level, give us a shout! Phaser Marketing is your outsourced digital marketing team that only works with construction companies! We take over everything you SHOULD be doing with your digital marketing, which gives you more of your time back to run your business. Let’s take that next step and round out your business by improving your online presence!