Startup Fee
$3,500
Monthly Fee
$1,500
Goal
Establish strong branding, a professional digital presence, and consistent, predictable lead flow
Marketing Budget (LSA + EDDM)
Up to $1,500
What is Included
Phase 1 SILVER
Starter design kitLogo refresh (if needed), mini brand kit, basic graphic design items
Direct mail campaign launch
Social media reactivation roadmap
Google Local Services Ads (LSA) setup & management
High-performance website + ATS + ongoing updates & security
DirtDev Lite CRM:
- Missed-call text/email replies
- Review request automation
- Lead capture workflows
- Sales pipeline
- Careers pipeline
- Power Dialer
Two email campaigns (review request + offer)
Monthly Phaser Earthwork Analytics dashboard + reporting
Dedicated Success Specialist + mid-month & monthly touchpoints
6-month growth roadmap leading into Phase 2
Satisfied Clients
The ultimate measure of success for any marketing for construction companies program is client satisfaction. Happy clients who see real branding improvements, a stronger digital presence, and steady lead flow are what Phase 1 is built around. Cultivating that kind of result keeps churn low and grows the lifetime value of the relationship, which is exactly what a Phase 1 client should expect before moving into Phase 2.
Ready to Build Your Digital Presence and
Start Generating Construction Leads?
If you want a real foundation of marketing for construction companies, strong branding, a professional website, and a steady lead flow through Local Service Ads, book a strategy call. We will look at your market, your current presence, and whether Phase 1 is the right starting point for where your business is today.
FAQ - Phase 1 : Marketing for Construction Companies
Who is Phase 1 built for?
Phase 1 is designed for construction companies under $1M in revenue that need to establish strong branding and a professional digital presence before scaling up. It’s the starting point in Phaser’s phased system, built to set the foundation before moving into Phase 2.
What's included in the Phase 1 Silver package?
Phase 1 includes a starter design kit, a direct mail campaign launch, a social media reactivation roadmap, Google Local Service Ads setup and management, a high-performance website with ongoing updates and security, the DirtDev Lite CRM, two email campaigns, monthly analytics reporting, and a dedicated Success Specialist with regular touchpoints.
How much does Phase 1 cost?
Phase 1 has a $3,500 startup fee and a $1,500 monthly fee, with a marketing budget of up to $1,500 allocated across Local Service Ads and direct mail (EDDM).
Does Phase 1 include SEO or full Google and Meta Ads management?
No. Phase 1 focuses on branding, digital presence, and lead flow through Local Service Ads and direct mail. Full SEO and broader Google or Meta Ads management come in later phases, once the foundation built in Phase 1 is in place.
What happens after Phase 1?
Phase 1 includes a 6-month growth roadmap leading into Phase 2, Phaser’s next tier for construction companies ready to build on the branding and digital presence established in Phase 1.