Built for dirt. Designed to dominate - with a proven system that scales as you grow.
Digital marketing for Construction companies
Everything in Silver carries into Gold. Everything in Gold carries into Diamond.
We don’t remove anything – we only add leverage.
Phase One - Silver
- Build the Foundation
- Best for: Under $1M
- Startup Fee: $3,500
- Marketing Budget (LSA + EDDM): Up to $1,500 - Phaser selects the optimal allocation
- Brand & website foundation
- Logo refresh (if needed)
- Mini brand kit
- Starter graphic design kit
- Custom WordPress website + hosting
- Website updates & security
- Google Business Profile optimization
- Social media reactivation roadmap
- Google LSA setup & management
- DirtDev Lite CRM
- Missed-call text & email
- Applicant Tracking system
- Review request automation
- Lead & sales pipelines
- Careers pipeline
- Power Dialer
- 2 database reactivation email campaigns / year (1 review request and 1 generic service campaign)
- Monthly analytics & reporting
- Dedicated Success Specialist
Phase Two - Gold
- Scale & Systemize
- Best for: $1M+
- Startup Fee: $3,500
- Marketing Budget: Starting at $1,500 - Phaser selects the optimal allocation
- Everything in Silver carries over
- Multi-channel paid ads (FB + PPC)
- Hiring campaigns
- Unlimited graphic & merch design
- Full brand overhaul (if needed)
- Advanced sales & hiring pipelines
- SMS campaigns + review management
- DirtDev PRO automations
- Referral & advanced nurture
- Appointment reminders & follow-ups
- ROI dashboards & reporting
- Phaser-managed workflows
- Enhanced SEO strategy (AEO, etc.)
- Quarterly email campaigns
- Expanded analytics
- Strategic hiring + direct mail
- Ongoing consulting & optimization
Phase Three - Diamond
- Dominate the Market
- Best for: Category leaders
- Startup Fee: $3,500
- Marketing Budget: Custom recommendation
- Everything in Silver + Gold carry over
- Managed organic social
- Social SEO
- Blogging & content creation
- Backlinking & Citations
- Photographer support (2×/yr)
- Multi-platform PPC
- Full brand strategy refresh
- Unlimited high-end creative
- Ongoing website upgrades
- Monthly email campaigns
- Database reactivation campaigns as needed for reviews
- DirtDev PRO customization
- Custom workflows & scoring
- CRM, payment & calendar integrations
- Team training on DirtDev
- Full Earthwork Analytics Suite
Ready To Take Your Construction Company To The Next Level?
Phaser Marketing offers a full service digital marketing team to drastically improve your presence online. We take care of the things you should be doing to tell your story and have a well-rounded business. It’s all about you. So before we do anything, we start with a detailed assessment of where your business is currently at. From there we develop a digital strategy to identify goals and how we will achieve them!
Our Digital Marketing Programs
Our newest Phase One program allows us to work with six-figure companies that are ready to start taking care of their business online but don’t have a ton of extra cash to invest upfront.
Phase One helps you get your feet wet with digital marketing before diving headfirst into a world you may not fully understand yet. The program includes a custom WordPress website and hosting, ongoing website management and security updates, and, most importantly, our Phase One SEO Program. Building your online presence and authority with Google over time helps you rank for valuable keywords, drive more organic traffic to your site, and create a more sustainable business.
Our Phase Two program has always been our bread and butter. This is where we work with excavation companies generating between $1M and $10M in annual revenue.
We’ve always worked closely with seven-figure contractors, and this is where our team is at its best. At this stage, many companies have just one or two in-house employees handling all of their marketing. We become an extension of your team, essentially giving you access to a full digital marketing department that works exclusively with companies like yours across the U.S.
Phase Two is much more hands-on than Phase One. You’ll have a dedicated account manager, a full graphic design team, a paid ads team, and additional specialists supporting your growth. The program includes an enhanced SEO strategy, multi-channel paid ads, and unlimited graphic and merch design to help strengthen your online presence, generate more qualified leads, and keep your brand consistent across every channel.
Phase Three is reserved for companies doing 10-100M in yearly revenue. As we’ve grown, we realized that our partnership and services are effective in this range.
Our niche focus of only working with construction companies can give us a leg-up and an advantage for these bigger companies. They care about results, but they want to work with an agency that knows the difference between a dozer and an excavator. An agency that has construction data from other contractors across the country. We will create a custom digital marketing plan in this phase because we want to make sure that we are solving the right problems and adding maximum value for you and your team. Let’s get it done!