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Built for Dirt.
Designed to Dominate.

About

Phaser Marketing

Hey there! Meet Luke Eggebraaten, Founder & CEO

Back in 2019, I had this crazy idea to start a digital marketing agency. Like most entrepreneurs, I thought I could help everyone in every industry. Spoiler alert: that didn’t work out so well. After a few years of work and learning some hard lessons, I discovered something game-changing – construction contractors were being completely ignored by the marketing world. While tech companies and e-commerce brands were getting all the attention (and results), hardworking contractors were stuck with outdated marketing tactics that barely moved the needle. That’s when everything clicked.

Why We Only Work with Construction Companies

In 2021, we made the bold decision to niche down exclusively into construction marketing. 

Here’s why: Because general marketing agencies suck at construction marketing. When you work with a “full-service” agency, you’re basically their guinea pig. They’re learning your industry on your dime, figuring out what works through trial and error with your marketing budget. Not exactly a recipe for success.

But when you focus on one industry? Magic happens.

Our team has dialed in our systems and processes so precisely that we know exactly what works for construction contractors – and more importantly, what doesn’t. We don’t waste time (or your money) learning the basics of your industry because we already know:

  • How construction buyers actually search and make decisions
  • Which keywords drive real leads (not just traffic)
  • What content resonates with property owners and project managers
  • How to position excavation contractors differently than roofers
  • The seasonal patterns that affect different construction trades
  • Which marketing channels deliver the highest ROI for contractors

What Makes Us Different

No learning curve. No distractions. Just results.

Industry Expertise

We live and breathe construction marketing. We understand the difference between residential and commercial contractors, seasonal challenges, permit requirements, and safety regulations that affect your marketing.

Proven Systems

After working with hundreds of construction companies, we've refined our processes to deliver consistent results. No experimenting with your budget – just proven strategies that work.

Real Results

We measure success the same way you do – by leads generated, jobs booked, and revenue grown. Pretty simple.

Long-term Partnerships

We're not here to sell you a one-month trial and disappear. We build lasting relationships because your success is our success.

Coast-to-Coast Construction Marketing

Since niching down, we’ve had the privilege of working with construction companies all across North America – from solo operators in small towns to major commercial contractors in big cities.

Whether you’re a dirt work contractor in Texas, a tree removal company in Toronto, or a general contractor in Montana, the fundamentals of construction marketing remain the same. But the execution? That’s where our expertise shines.

We’ve helped contractors:

  • Increase their lead volume through strategic SEO
  • Cut their cost-per-lead in half with targeted advertising
  • Build waiting lists of customers during peak season
  • Expand into new service areas with confidence
  • Hire additional crews to handle increased demand

Ultimately, we are doing this for you!

 If you believe in your business and want to invest in resources to supplement it, we are here to help. Let’s Go!!

BOOK A CALL

Beyond Phaser Marketing

Building an Ecosystem

We realized early on that construction contractors needed more than just marketing help. The industry needed better resources, better connections, and better conversations. That’s why I’ve expanded beyond Phaser Marketing to create additional companies and platforms that serve the construction community:

The Dirt Bags Podcast

As host, I get to sit down with successful contractors, industry leaders, and business owners to share real-world insights about growing construction companies. No fluff, no BS – just practical advice from people who’ve been in the trenches.

Turf Wars Racing

Yeah, I’m also a partner in a drag racing company! What can I say? I love speed – whether it’s racing cars or accelerating business growth. Plus, there’s a surprising overlap between the construction and racing communities (lots of our contractor clients are gearheads too).

These ventures aren’t just side projects – they’re all about casting a wider net and bringing more resources into the construction industry. The more we’re embedded in this community, the better we can serve our clients.

Our Mission: Leveling the Playing Field

Here’s what drives us every single day: Most marketing agencies treat construction contractors like second-class citizens.

They don’t understand your business model. They don’t respect your expertise. And they sure don’t deliver results that move the needle for blue-collar businesses.

We’re here to change that.

At Phaser Marketing, construction contractors get the respect, attention, and results they deserve. We speak your language, understand your challenges, and deliver marketing strategies that actually work in the real world.